Starbucks coffee brand

Starbucks Coffee is a famous brand in the world. Starbucks coffee firm headquartered in Seattle, Washington, USA; in addition, the company has 22,519 shops in 67 countries, including 12 937 shops in the United States, nearly 1,430 in Canada, more than 1158 in Japan, in 2118 in China and 869 in the UK. In Vietnam also has 11 stores in major cities such as Ho Chi Minh and Hanoi.

The first Starbucks was founded in the 2000 Western Avenue (Seattle, Washington) on March 30, 1971 by 3 people: Jerry Baldwin, an English teacher, Zev Siegl, a history teacher, and Gordon Bowker, Writer. Inspired by Alfred Peet, founder of Peet’s Coffee & Tea, Starbucks founder owners originally purchased green coffee beans from Peet’s. Some time later, the restaurant moved to 1912 Pike Place, where now still exist, and they also began buying beans directly from farms.

Initially, the company plans to take the name of the Pequod, inspired by Moby-Dick novel. However, after the name was rejected by one of the co-founder, the company was named Starbuck, a character in the novel.

Howard Schultz joined the company in 1982 as director of retail operations and marketing. After a trip to Milan, Italy, he has driven and put forward the idea that the company should sell coffee beans and ground coffee. The owners rejected this idea, believing that the beverage business in the company would go against its orientation. To them, coffee was something to be prepared at home, but they have decided to introduce our customers with drinking water sample is processed. Some of the money to be made selling drinks before performing, Schultz started the Il Giornale coffee bar chain in April 1986. [5]

In 1984, the original owners of Starbucks, led by Baldwin, took the opportunity to purchase Peet’s (Baldwin still works there).

In 1980, Starbucks has brought the best interests of their employees. the bartender part-time not only have health insurance, they also have the option to buy shares of the company. However, Starbucks has been the target of protests on issues such as fair trade policies, labor relations, environmental impact, political views, and the anti-competitive behavior.